We can manage every aspect and touch point of your branding project, or just a few elements depending on your needs.
Creative naming
Creative direction
Visual identity design
Web design
Promos & campaign design
Brochure & collateral design
Signage & environmental graphics
Visual identity design
Web design
Promos & campaign design
Brochure & collateral design
Signage & environmental graphics
Strategy
Creative
Comms
Brand strategy
Marketing strategy
Naming strategy
Marketing strategy
Naming strategy
Message development
Web content
Web content
Copywriting
Print production
Print production
Ours is not a cookie cutter approach.
It's bespoke – tailor made to suit your business.
It's bespoke – tailor made to suit your business.
We establish the process and approach at the beginning, we agree the fee, and we put together a realistic timetable.
The project is stage, typically as per the diagram below.
Each stage has a fee attached to it so you know exactly where your costs are at throughout the process.
Collaboration is key
The first and most important collaboration is with our client.
It's essential that we 'fit together' well – the first meeting usually establishes whether we're the right fit.
It's essential that we 'fit together' well – the first meeting usually establishes whether we're the right fit.
We're small, but we manage big projects by partnering with a team of
like-minded creatives and suppliers. If we need extra capacity or extra resources to meet a deadline we have a network of designers, photographers, web builders and more who we know well and with whom we have worked together in the past.
like-minded creatives and suppliers. If we need extra capacity or extra resources to meet a deadline we have a network of designers, photographers, web builders and more who we know well and with whom we have worked together in the past.
All together, our shared values are fundamental to a good working relationship.
Experience
Whether your brand is for a venue, a building, a company, a product or an event, Penny Bowring has extensive experience developing and managing brand strategy and integrated communications campaigns across a breadth of industries.
Penny established Emery Vincent Design Sydney (EVD) – one of Australia’s leading creative and strategic brand communications firms – in 1987. (The business was later rebranded to Frost.)
Her experience and intuitive understanding of design, combined with her strong analytical skills, contributes to her reputation and success as a strategist for Australian and international brands. Penny frequently addressed brand seminars and conferences in Australia and Asia.
She has been Project Director, Strategist and Creative Director on many integrated branding and communications projects for some of Australia's leading organisations and events listed. Notable examples include management of Macquarie Bank's brand for eight years, UTS for six years, City od Sydney for seven years.
Penny established Fix Branding in 2003. She now works with many of the team members from 'the old days' at EVD.
She also sits on the Board of Plumtree, a large not-for-profit which helps children with disabilities and developmental delays.
She is known for her common sense approach, for 'telling it like it is', and for her passion to help businesses grow and thrive through the art of branding.
Her experience and intuitive understanding of design, combined with her strong analytical skills, contributes to her reputation and success as a strategist for Australian and international brands. Penny frequently addressed brand seminars and conferences in Australia and Asia.
She has been Project Director, Strategist and Creative Director on many integrated branding and communications projects for some of Australia's leading organisations and events listed. Notable examples include management of Macquarie Bank's brand for eight years, UTS for six years, City od Sydney for seven years.
Penny established Fix Branding in 2003. She now works with many of the team members from 'the old days' at EVD.
She also sits on the Board of Plumtree, a large not-for-profit which helps children with disabilities and developmental delays.
She is known for her common sense approach, for 'telling it like it is', and for her passion to help businesses grow and thrive through the art of branding.
Government
– City of Sydney
– UTS
– City of Sydney
– UTS
– Sydney Olympics
Listed companies
– Macquarie Bank
– Leighton Properties
– Ivanhoe Australia
– Resmed
Private companies
– Radio 2UE
– Buildcorp
– Google
– Scott Carver Architects
Listed companies
– Macquarie Bank
– Leighton Properties
– Ivanhoe Australia
– Resmed
Private companies
– Radio 2UE
– Buildcorp
– Scott Carver Architects
Not for profit
– Sydney Cancer Centre
– Plumtree
– Music Australia
– Sydney Cancer Centre
– Plumtree
– Music Australia
– Thredbo Ski Racing Club
The arts sector
– Sydney Festival
– MAAS Powerhouse Museum
– Sydney Symphony
Venues and buildings
– City Recital Hall
– King St Wharf
– Argyle Xchange The Rocks
The arts sector
– Sydney Festival
– MAAS Powerhouse Museum
– Sydney Symphony
Venues and buildings
– City Recital Hall
– King St Wharf
– Argyle Xchange The Rocks
What our clients say...
We worked with Fix on our rebranding over a 2 year period. Penny began the process with a strategic brand exercise that informed the creative process.
During the program, Penny effectively became our outsource marketing manager, responsible for implementing and managing the creative process and roll out. Penny also consulted to us on strategic business issues, providing excellent business counsel.
We would highly recommend Penny to other businesses going through a similar repositioning exercise.
Josephine Sukkar
Director, Buildcorp
Overall = extremely exciting!
Many thanks for your creativity and effort, particularly your willingness to take the time to understand us, or at least to corral us such that we better understand us.
Many thanks for your creativity and effort, particularly your willingness to take the time to understand us, or at least to corral us such that we better understand us.
I think you have successfully put into words many subtleties that have eluded us. I love it.
Bob Perry
Director, Scott Carver
I was introduced to Penny Bowring, and after a relatively short, provocative, challenging and very insightful conversation, asked Penny to work with us.
Penny's approach, insight, energy and creativity struck a chord with my executive team, and over a series of workshops we crafted an outcome that has sharpened our focus, deepened our understanding and provided us with an exciting and robust brand foundation that I believe will add momentum to our future business.
I would not hesitate to recommend Penny to any potential client (other than my competitors!).
Peter Root
Managing Director,
Root Partnership
Root Partnership
We have had an overwhelmingly positive response to the rebrand.
A new name, a new strategic focus and structure, and a new visual identity is a big project in a very short time frame.
Penny, your efforts, your advice and your leadership have been outstanding. Thank you.
Andrew MacKenzie
Managing Director, AltusQ